The Big Talk About Small Business Podcast is your go-to resource for real conversations about the challenges, triumphs, and growth strategies of small businesses. We’re here to inspire entrepreneurs, share actionable insights, and foster a community that celebrates the hustle and heart behind every small business.
Through expert interviews, success stories, and no-nonsense advice, we aim to empower business owners to dream bigger, work smarter, and make an impact. Whether you're just starting out or scaling up, join us as we explore the journey of building something remarkable—one big idea at a time.
Sponsoring the Big Talk About Small Business Podcast offers a unique opportunity to connect with a passionate and engaged audience of small business owners, entrepreneurs, and decision-makers who are actively seeking tools and resources to grow their businesses. By aligning with our podcast which values education, innovation, and practical advice, your brand will be positioned as a trusted ally and thought leader in the small business ecosystem. Sponsorship opportunities include personalized integrations such as custom host read ad reads, logo placement on podcast artwork, and clickable links in episode descriptions, ensuring your message is delivered authentically and memorably. Beyond visibility, sponsoring the podcast demonstrates your commitment to supporting the small business community, fostering goodwill and trust with an audience that values authentic partnerships.
Podcasts cater to specific niches, allowing advertisers to reach a well-defined audience that aligns with their product or service. This targeted approach increases the likelihood of engaging listeners who are already interested in related topics.
Listeners often have a strong connection with podcast hosts, making them more receptive to ads delivered during the show. This trust, combined with the focused listening environment, leads to higher ad recall and effectiveness compared to other mediums.
Podcast ads are typically more affordable than traditional media, offering a great return on investment. Advertisers also benefit from flexible ad placements, such as pre-roll or mid-roll, which can be seamlessly integrated into the content for a more natural feel.
Sponsorship Opportunities
Presenting Sponsor
Maximum exposure and recognition for your brand as the top-tier sponsor
Logo prominently featured on the cover artwork, creating a strong visual connection
Special mention at the beginning of each episode: "Big Talk About Small Business is presented by [Your Brand]."
Custom link to your website included in the episode description
Additional brand mention in the episode description for further visibility
Highest level of integration and brand presence in each episode
A host-read ad in podcasting is an advertisement that is delivered by the podcast host themselves, rather than being a pre-produced commercial. These ads feel more personal and authentic because the host often integrates the product or service into their normal speaking style, sharing their genuine thoughts or experiences with it. Host-read ads tend to build trust with listeners since they come from someone the audience already knows and respects, making them more effective at engaging the audience and driving results for advertisers.
Pre-Roll
Mid-Roll
Post-Roll
Plays at the beginning of the episode, after the intro but before the main content. 10-15 second, host-read ad. Information provided by the Advertiser.
Plays approximately at the halfway mark of the episode. 30-45 second, host-read ad. Information provided by the Advertiser.
Plays at the end of the episode, after the main content but before the outro. 10-15 second, host-read ad. Information provided by the Advertiser.
